Jenny Pfanenstiel, Master Milliner
4X FEATURED MILLINER KENTUCKY DERBY® at Churchill Downs
Official Milliner of the Kentucky Derby Museum
Prestigious Honor of being named a Tory Burch Fellow of the Tory Burch Foundation
Swarovski® Ingredient Branding Partner
Let us bring the hat shop to you!
We offer virtual consultations and shopping for custom hat orders and ready-to-wear hats. Shop our website from the safety of your home
The Formé Millinery Company is known for quality, one-of-a-kind couture headwear, focusing on every detail. Your hats should be as special and unique as you are. Learn more about the Formé Millinery experience.
Do you get the hat or the outfit first? This is a common question for Master Milliner, Jenny Pfanenstiel Featured Milliner of the #146, #147, #148, #149 Kentucky Derby and the Official Milliner of the Kentucky Derby Museum. Let her help you customize the perfect hat or fascinator for the big event! She specializes in Derby hats for everyone.
Are you a corporation or group bringing guests to the Derby? We can work with your team in creating a memorable hat experience for each attendee. Have a hat created by Master Milliner, Jenny Pfanenstiel, Featured Milliner of the #146, #147, #148, #149 Kentucky Derby. We offer tours of the Formé Millinery Hat Shop, hat making demonstrations, book signings, and Milliner appearances with hat reveals for your clients. Jenny has been collaborating with corporations for over a decade. Your guests will enjoy the customized touch.
Kentucky Derby featured milliner creates limited-edition Woodford Reserve hat collection. Created by Master Milliner and owner of Formé Millinery Jenny Pfanenstiel, “The Woodford Reserve Derby Collection,” is a limited-edition series of custom-made, men’s fedoras and women’s Derby brimmed hats sold exclusively at the Woodford Reserve Distillery and Formé Millinery shop in Louisville, KY. The handmade hats incorporate oak from Woodford Reserve barrels. The men’s hats will feature wooden bow-ties while the women’s hats will be decorated with red roses made from the bourbon barrels.
In special collaboration with Keeneland, Master Milliner, Jenny Pfanenstiel of Formé Millinery has created the "Formé for Keeneland" Collection. This incredible collection of 5 hat styles is exclusively sold at Keeneland gifts shops and on their website.
This is Formé Millinery's 7th year creating an exclusive Derby collection for Vineyard Vines. Hats will be available via their website, Vineyard Vines retail stores and where Vineyard Vines is sold. Check your local store for arrival dates!
Wear an incredible, custom headpiece for your wedding that is just as special as you are. Jenny Pfanenstiel can customize fascinators and headpieces for the bride, groom, and the entire bridal party incorporating colors of the wedding with matching fedoras. These timepieces create some of the most unique, beautiful pictures and is a thoughtful keepsake for your bridal party. Don't forget about the mother and mother-in-law of the bride too! Shop from our current collection or have Jenny create your custom bridal headpiece today!
Do you have a creative bug or know someone who is? Formé Millinery has a creative solution! Hat Kits mailed directly to your doorstep! Jenny has chosen 3 different hat making workshops from her book, The Making of a Milliner. Each kit will include an autographed copy of her book and all the millinery materials and step by step instructions needed to create your very own fascinator. Click on the link below and go to "Hat Kits"
Hat Boxes USA offers high quality, durable and collapsible hat boxes for all of your storage needs! Their hat box shape and sizes are produced exclusively for Hat Boxes USA. Each one is made with 1/8" thick corrugated material to withstand years of wear and tear. There is no time like the present to organize and safely store your cherished hats! Order yours today!
Our customers become our Family and it is our mission to deliver a hat with the highest quality materials for our customers worldwide. Because, a hat can not only change your day, it can change your life. Check out our reviews.
November 2015, Dover Publications published Jenny's 1st book, “The Making of a Milliner” about millinery and a “how to” with different hat making projects. Stay tuned for her 2nd book.
Available: Amazon, Dover Publications and your local book store.
Visit the Formé Millinery store to discover the latest hat collections. A private shopping experience can be reserved upon request. To schedule a private appointment, please contact us at firstname.lastname@example.org, or book an appointment via the link.
1009 E. Main Street Louisville, KY 40206
11:00 am – 05:00 pm