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Welcome

Creating quality, handmade hats for all seasons and occasions.

1009 E. Main St. Louisville, KY 40206


Summer Hours:

Tuesday-Friday 12pm-6pm or by apt.


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Face Masks for COVID-19

Jenny and the Formé Stitch Team are busy making masks in-between custom hat orders. We are grateful we can take our sewing skills and put them to good use for those in need. We now offer these washable cloth masks to the public!

FEATURED MILLINER OF THE 146th KENTUCKY DERBY® at Churchill Downs

Official Milliner of the Kentucky Derby Museum

Prestigious Honor of being named a Tory Burch Fellow of the Tory Burch Foundation


Let us bring the hat shop to you! 

We offer virtual consultations and shopping for custom hat orders and ready-to-wear hats.  

Shop our website from the safety of your home!

The Formé Difference

The Formé Difference

The Formé Difference

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The Formé Millinery Company is known for quality, one-of-a-kind couture headwear.  Your hats should be as special and unique as you are.  Learn more about the Formé Millinery difference.

Hat Kits by Formé

The Formé Difference

The Formé Difference

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While most of us will be cooped up in our homes and the kids will be out of school, do you wonder what will we do with our time?  Formé Millinery has a creative solution!  Hat Kits mailed directly to your doorstep!  Jenny has chosen 3 different hat making workshops from her book, The Making of a Milliner.  Each kit will include an autographed copy of her book and all the millinery materials needed to create your very own fascinator.  Click on the link below and go to "Hat Kits"

Shop the Formé Derby Collection

The Formé Difference

Stock up on Hat Boxes with Hat Boxes USA!

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Do you get the hat or the outfit first?  This is a common question for Master Milliner, Jenny Pfanenstiel, a Featured Milliner of the Kentucky Derby #146 and the Official Milliner of the Kentucky Derby Museum.  Let her help you customize the perfect hat or fascinator for the big event!  She specializes in Derby hats for everyone!

Stock up on Hat Boxes with Hat Boxes USA!

Formé Millinery Resort Collection

Stock up on Hat Boxes with Hat Boxes USA!

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Hat Boxes USA offers high quality, durable and collapsible hat boxes for all of your storage needs! Their hat box shape and sizes are produced exclusively for Hat Boxes USA.  Each one is made with 1/8" thick corrugated material to withstand years of wear and tear.  They are hexagonal in shape so they can collapse flat for easy storage and shipment.  They offer 3 colors (Kraft, Black and White) and 3 sizes to fit comfortably a small fascinator or hat, an average sized brim hat, to an x-large Derby hat with a depth of 9" to accommodate large embellishments. There is no time like the present to organize and safely store your cherished hats! Order yours today!

The "Formé for Keeneland" Collection

Formé Millinery Resort Collection

Formé Millinery Resort Collection

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In special collaboration with Keeneland, Master Milliner, Jenny Pfanenstiel of Formé Millinery has created the "Formé for Keeneland" Collection.  This incredible collection is now available on the Keeneland Mercantile Website.  Click on the link below!

Formé Millinery Resort Collection

Formé Millinery Resort Collection

Formé Millinery Resort Collection

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Are you Summer ready?  Be sure to protect your skin and step out in style with a hat from Formé Millinery's Resort Collection.  It's the perfect accent to a relaxing vacation where all eyes will be on you as you elevate your beach, resort, or lake look.  The vacation will leave you with memories...but the hat will last forever!  

Derby Formé x Dixie Collection

Co-Branded Fascinator Collection with Vineyard Vines

Co-Branded Fascinator Collection with Vineyard Vines

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We are thrilled to share the Derby Party that we threw in honor of our collection launch, the Derby Formé x Dixie Collection!  Check out this incredible collaboration and buy your Derby Formé x Dixie Collection Stationary for your next Derby event!!

Co-Branded Fascinator Collection with Vineyard Vines

Co-Branded Fascinator Collection with Vineyard Vines

Co-Branded Fascinator Collection with Vineyard Vines

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This is Formé Millinery's 4th year creating an exclusive Derby collection for Vineyard Vines.  Hats will be available via their website, Vineyard Vines retail stores and where Vineyard Vines is sold (i.e. Von Maur, Macy's etc.)  Check your local store for arrival dates!

Corporate Hat Experiences

Co-Branded Fascinator Collection with Vineyard Vines

Corporate Hat Experiences

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Are you a corporation or group bringing guests to the  Derby?  We can work with your team in creating a memorable hat experience for each attendee.  Have a hat created by Master Milliner, Jenny Pfanenstiel, Featured Milliner of the 146th Kentucky Derby.  We offer tours of the Formé Millinery Hat Shop, hat making demonstrations, book signings, and Milliner appearances with hat reveals for your clients.  Jenny has been collaborating with corporations for over a decade.  Your guests will enjoy the customized touch.

Formé Bride

Testimonials

Corporate Hat Experiences

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Wear an incredible, custom headpiece for your wedding that is just as special as you are.  Jenny Pfanenstiel can customize fascinators and headpieces for an entire bridal party incorporating the colors of the wedding with matching fedoras.  These timepieces create some of the most unique, beautiful pictures and is a thoughtful keepsake for your bridal party.  Don't forget about the mother and mother-in-law of the bride too!  Shop from our current collection or have Jenny create your custom bridal headpiece today!

Testimonials

Testimonials

Testimonials

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Our customers become our Family and it is our mission to deliver a hat with the highest quality materials for our customers worldwide.  Check out our reviews.

Books Authored by Jenny Pfanenstiel

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"The Making of a Milliner" published by Dover Publications

November 2015, Dover Publications published Jenny's 1st book, “The Making of a Milliner” about millinery and a “how to” with different hat making projects.  She is currently working on her 2nd book.


Available: Amazon, Dover Publications and your local book store.

Tory Burch Fellow

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Collaborations

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Jenny Pfanenstiel named the Featured Milliner of the 146th Kentucky Derby®
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Get the latest Formé Millinery news!

Contact Us

Drop us a line!

Better yet, see us in person!

We love our clients, so feel free to visit during normal business hours, or set up a private appointment.

Formé Millinery Hat Shop

1009 E. Main Street Louisville, KY 40206

(773) 719-7307

Hat Shop Hours

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To schedule a private appointment, please contact us at info@formemillinery.com.