Master Milliner, Jenny Pfanenstiel
COUTURE. HERITAGE. HEIRLOOM. Handcrafted Millinery by Formé
1009 E. Main St. Louisville, KY 40206
Hat Shop Hours:
Tuesday-Friday 12pm-6pm,
Saturday 11am-5pm, or by apt.
There was a time when every hat was made by hand.
At Formé Millinery, Master Milliner Jenny Pfanenstiel preserves this disappearing art by creating couture hats entirely by hand using traditional techniques passed through generations of artisans.
Every piece is designed to become tomorrow's heirloom.
When you wear a Formé hat, you are not simply wearing an accessory, you are wearing a piece of living history, crafted to become part of your own family's story for generations to come.
Wooden Hat Blocks
Our vintage wooden blocks shape each hat exactly as master milliners have for over two centuries. In a world of disposable fashion, choosing the slower path is a commitment to creating something of lasting value.
Steam
Needle and Thread
The slow process honors the artisans who came before us, preserves techniques that are becoming increasingly rare, and ensures that each hat carries a story of patience, intention, and human hands.
Needle and Thread
Needle and Thread
Needle and Thread
Every stitch is sewn because glue cannot recreate the flexibility and elegance required for true millinery.
Details
Needle and Thread
Details
Time allows the materials to be properly formed, the proportions to be refined, and the smallest details to be perfected.
The Formé Difference
The Formé Millinery Company is known for quality, one-of-a-kind couture headwear, focusing on every detail. Your hats should be as special and unique as you are. Learn more about the Formé Millinery experience.
The Formé Derby Collection
Do you get the hat or the outfit first? This is a common question for Master Milliner, Jenny Pfanenstiel, Featured Milliner of the Kentucky Derby and the Official Milliner of the Kentucky Derby Museum. Let her help you customize the perfect hat or fascinator for the big event! She specializes in Derby hats for everyone.
Custom Corporate Hat Experiences
Are you a corporation or group bringing guests to the Derby? We can work with your team in creating a memorable hat experience for each attendee. Have a hat created by Master Milliner, Jenny Pfanenstiel, Featured Milliner of the Kentucky Derby. We offer tours of the Formé Atelier, hat making demonstrations, book signings, and Milliner appearances with hat reveals for your clients. Jenny has been collaborating with corporations for over a decade. Your guests will enjoy the customized touch.
Formé + Keeneland - co-branded hat collection
In special collaboration with Keeneland, Master Milliner, Jenny Pfanenstiel of Formé Millinery has created the "Formé for Keeneland" Collection. This incredible collection is exclusively sold at the Keeneland Race Track.
Formé + Vineyard Vines - co-branded fascinator collection
This is Formé Millinery's 10th year creating an exclusive Derby collection for Vineyard Vines. Hats will be available via their website, Vineyard Vines retail stores and where Vineyard Vines is sold. Check your local store for arrival dates!
Artisan Hat Kits by Formé
Discover the creativity behind hat making with thoughtfully curated DIY kits designed by Master Milliner Jenny Pfanenstiel. Each kit includes premium materials and easy-to-follow instructions, many from her book The Making of a Milliner, making it simple to create a beautiful fascinator or hat—no experience required.
Inspired by the artistry of millinery, these projects offer a fun and approachable way to explore your creativity while crafting a piece you'll be proud to wear.
Stock up on Hat Boxes with Hat Boxes USA!
Stock up on Hat Boxes with Hat Boxes USA!
Stock up on Hat Boxes with Hat Boxes USA!
Hat Boxes USA offers high quality, durable and collapsible hat boxes for all of your storage needs! Their hat box shape and sizes are produced exclusively for Hat Boxes USA. Each one is made with 1/8" thick corrugated material to withstand years of wear and tear. There is no time like the present to organize and safely store your cherished hats!
Testimonials
Stock up on Hat Boxes with Hat Boxes USA!
Stock up on Hat Boxes with Hat Boxes USA!
Our customers become our Family and it is our mission to deliver a hat with the highest quality materials for our customers worldwide. Because, a hat can not only change your day, it can change your life. Check out our reviews.
Books Authored by Jenny Pfanenstiel
"The Making of a Milliner" published by Dover Publications
November 2015, Dover Publications published Jenny's 1st book, “The Making of a Milliner” about millinery and a “how to” with different hat making projects. Stay tuned for her 2nd book.
Available: Amazon, Dover Publications and your local book store.
Tory Burch Fellow
Millinery Collaborations
