Master Milliner, Jenny Pfanenstiel

1009 E. Main Street Louisville, KY 40206
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    • Home/Contact
    • About Us
    • Lookbook
    • Shop
    • Hat Experiences
    • Hat Making Workshops
    • Hat Hospital
    • Collabs/Partnerships
    • Media
    • Behind the Seams - Blog
    • Custom Hat Inquiry
    • Testimonials
    • Wholesale
  • Home/Contact
  • About Us
  • Lookbook
  • Shop
  • Hat Experiences
  • Hat Making Workshops
  • Hat Hospital
  • Collabs/Partnerships
  • Media
  • Behind the Seams - Blog
  • Custom Hat Inquiry
  • Testimonials
  • Wholesale

Formé Millinery Co.

Formé Millinery Co.Formé Millinery Co.Formé Millinery Co.

Quality. Craftsmanship. Details. Handmade. - Hats -

Quality. Craftsmanship. Details. Handmade. - Hats - Quality. Craftsmanship. Details. Handmade. - Hats - Quality. Craftsmanship. Details. Handmade. - Hats - Quality. Craftsmanship. Details. Handmade. - Hats -

Featured Milliner of the Kentucky Derby®

Official Milliner of the Kentucky Derby Museum

Permanent Plaque in the Kentucky Derby Museum at Churchill Downs.

Tory Burch Foundation Woman Entrepreneur Winner

Magazine Features

The Voice

    Client Photos

    Chef Demaris Phillips Derby 2023

      PBS - America Made with Love 

      Emmy Award Winning Program


      Check your local listings to watch the full program.


      Louisville Tourism 

      WDRB News

      8 years partnering with Vineyard Vines on co-branded fascinator collection.

      2024

      MeTV 

      2024

      Abby Cox Podcast featuring Jenny Pfanenstiel of Formé Millinery

      2022

      WAVE3 with Dawne Gee

      Formé Millinery + Woodford Reserve Collection

      2022

      Formé Millinery Hat Shop for Churchill Downs

      2020

      Experience a Custom Hat by Jenny Pfanenstiel

      2019

      Wave3 Country with Dawne Gee

      2018

      WLKY

      2017

      Louisville Bespoke

      2017

      Money with Melissa Francis FOX Business

      2015

      KET

      2014

      TV/Web Features

      TV Hat Features

      The Oprah Show

      NBC Sports with Bob Costas

      Lifetime Movie, Hidden Family Secrets by Stargazer Films, featuring the Formé Millinery Hat Shop

      Lifetime Movie, Hopelessly in Love about Anna Nicole Smith, featuring Larry Birkhead and Dannielynn at the Formé Millinery Hat Shop

      Fox Business Money with Michelle Francis

      Kentucky Life, KET

      My Kentuckian Home

      The Courier Journal, The Featured Milliner of the 146th and 147th Kentucky Derby

      Great Day Live

      WAVE Country

      WDRB

      WHAS

      WLKY

      Lex18

      NBC Chicago

      CBS Chicago

      Chicago Now

      WGN

      ABC Chicago


      Web Hat Features

      Kentucky Derby Insider, The Featured Milliner of the Kentucky Derby

      Paulickreport.com

      Robb Report

      Home&Estates

      VICE, Creators Project

      Bleacher Report

      POPSUGAR

      Forbes

      NPR

      Lane Report

      USA Today

      Huffington Post

      Horse&Style

      Chicago Tribune

      Vineyard Vines

      SunTimes

      Cool Entrepreneurs

      HaTalk

      How2Hats

      Hat Life

      Style Blueprint

      The J. Peterman Company

      Examiner

      The Courier Journal

      Chicago Traveler

      The Local Tourist

      RED in the City

      All Business

      Chicago Monthly

      Second City Style

      The Examiner

      Discover

      ChicXCity

      Martha Stewart Blog

      Marti & Co. Blog

      Candace Jordon Blog

      Seamstress Erin Designs Blog

      Copyright © 2025 Formé Millinery Co - All Rights Reserved.

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