Jenny Pfanenstiel, Master Milliner

1009 E. Main Street Louisville, KY 40206
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    • Home/Contact
    • About Us
    • Lookbook
    • Shop
    • Custom Hat Inquiry
    • Hat Experiences
    • Hat Making Workshops
    • Hat Hospital
    • Collaborations
    • Testimonials
    • Media
    • Wholesale
  • Home/Contact
  • About Us
  • Lookbook
  • Shop
  • Custom Hat Inquiry
  • Hat Experiences
  • Hat Making Workshops
  • Hat Hospital
  • Collaborations
  • Testimonials
  • Media
  • Wholesale

Formé Millinery Co.

Formé Millinery Co.Formé Millinery Co.Formé Millinery Co.

Quality. Craftsmanship. Details. Handmade. - Hats -

Quality. Craftsmanship. Details. Handmade. - Hats -Quality. Craftsmanship. Details. Handmade. - Hats -Quality. Craftsmanship. Details. Handmade. - Hats -

Hat Testimonials

Latonya - Herndon, VA

Heather - San Antonio, TX

Erica - Louisville, KY

"OMG—this hat is phenomenal! I can’t thank you enough for the record turn around time and the impeccable quality of the hat. It is absolutely perfect and completes the look sooo well! Your interpretation of my attire, the event, and our brand is completely translated in this magnificent piece. Thank you again and have an amazing weekend! Of course we will take pictures and share."

Erica - Louisville, KY

Heather - San Antonio, TX

Erica - Louisville, KY

"I wanted to thank you so much for the beautiful fascinator you made for me for the Oaks.  You nailed it and I got so many compliments.  My absolute favorite part was the addition of my grand-mother's jewelry.  It was such a treat for me and I am so very thankful."

Heather - San Antonio, TX

Heather - San Antonio, TX

Heather - San Antonio, TX

"The best hats around...hands down! I have 2 Formé winter hats, two Formé Black Label hats, 5 Formé fascinators, and 2 Formé headbands! I love them all!!"

Becka - Singapore

Rene - Louisville, KY

Heather - San Antonio, TX

"I just arrived home after a 3 week trip to find my gorgeous hat waiting for me.  I really love it!  Now to find a dress to do it justice :). Thank you so much!  I can't wait for the Derby Day :)"

Iris - Chicago, IL

Rene - Louisville, KY

Rene - Louisville, KY

"The Hat was an absolute sensation at the party I went to on Sunday. Everyone was coming up and complimenting it – both people I knew and people I didn’t know. I can safely say that it’s now one of my favorite hats, both the crafting and the color. Thank you so much."

Rene - Louisville, KY

Rene - Louisville, KY

Rene - Louisville, KY

"I have a collection of Formé hats...or should I say works of art. Whether you choose a ready to wear or a custom design it is clear Jenny has put her design signature on your choice. You can start with your occasion, your dress or your idea Jenny will bring it to life....Go to her showroom and have fun. You still wear your hat with confidence!!!"

Julie - Arlington Heights, IL

Julie - Arlington Heights, IL

Julie - Arlington Heights, IL

"I purchased your hat at Arlington Million. At 67 years old I have been invisible for a number of years. That hat was like magic. Men stopped and turned to look at me. They opened doors for me. I had at least 20 men and women tell me they loved my hat. We went to a restaurant after the race and the owner came to our table and said "you make my restaurant look good". It was a wonderful day. I got so much attention and had more fun, all because of your hat."

Kris - Seattle, WA

Julie - Arlington Heights, IL

Julie - Arlington Heights, IL

"Omygosh Jenny, it is beauuuutiful! I love it!! It is perfect--better even than I had hoped. I can't wait to debut it in public. Thankyouthankyouthankyou for making my haute couture dreams come true!"

Patricia - New York, NY

Julie - Arlington Heights, IL

Jeffrey - North Carolina

"Hello! I stopped in on October 2 for a super hat for a special wedding the next day - my son’s - and you had the perfect one which I saw, tried on, and immediately bought. I wanted you to know that it was wonderful with my unique dress that I had made for the event, the look was spectacular and the hat got raves!" 

Jeffrey - North Carolina

Jeffrey - North Carolina

Jeffrey - North Carolina

"This is a great shoppe. Beautiful,  artistically done hats for both men and women. If you're looking for something for the Derby festivities or another special occasion don't miss this place."

Rene - Naples, FL

Jeffrey - North Carolina

Bernard - Louisville, KY

"So nice to meet you yesterday!  Thank you for the beautiful hats…we loved wearing them. Such a fun experience!!  A man tapped me on the shoulder yesterday and said, “you have the best hat I’ve seen all day here.” thought you would like to hear that."

Bernard - Louisville, KY

Jeffrey - North Carolina

Bernard - Louisville, KY

"Took in a vintage cap for resizing. Jenny was incredibly courteous and did a great job. Highly recommend."

Hat Testimonials Continue...

Debbie - Chicago, IL

Leanne - New York, NY

Leanne - New York, NY

"I received my hat today and I love it! The color is perfect and the form is just my style. I'm so glad I learned about you from The Drake's afternoon tea."

Leanne - New York, NY

Leanne - New York, NY

Leanne - New York, NY

"I can’t thank you enough! Your absolutely beautiful fascinator just arrived (and Yes, I’m wearing it right now). It is perfect! Thank you so much and I’ll send a photo from the party!"

Judy - Naperville, IL

Leanne - New York, NY

Judy - Naperville, IL

"My daughter has already worn her hat several times and LOVES it!!! It's adorable and we can't thank you enough!!!"

Diane - Paducah, KY

Severine - Paris, France

Judy - Naperville, IL

"Oh my goodness - you nailed it!! My staff all gathered around when we opened the box and we had Sister Lucy in our minds.  Then I pulled the hat out and everyone ewed and awed quite loudly!! It looks so much like her - perfect PERFECT! she is going to love it.  I'll send pics. Thank you Jenny so much...."

Severine - Paris, France

Severine - Paris, France

Severine - Paris, France

"Thank you for making my first derby an incredible experience!!"

Nicole - St. Louis, MO

Severine - Paris, France

Severine - Paris, France

"I just came back to MO and opened my hat box. It is just beautiful. I absolutely adore it. I haven't smiled much in the past few weeks with my Mom. I can't tell you how happy this hat makes me.... Thank you so much, I have a feeling I may NEED more in the future! ;)"

Erin - Goshen, IN

Terese - Bethany Beach, DE

Terese - Bethany Beach, DE

"It’s beautiful!!! Thank you so much! The greenery is particularly impressive!! She just loves it and has been wearing it all over town."  

Terese - Bethany Beach, DE

Terese - Bethany Beach, DE

Terese - Bethany Beach, DE

"My daughter nearly fainted when she opened her gift of the beautiful hat you created exactly like the one she misplaced in France. Thank you for creating such a surprise for my wonderful daughter."

Lisa - San Francisco, CA

Terese - Bethany Beach, DE

Lisa - San Francisco, CA

"I had a wonderful time for my first Derby weekend, and your hat made it even better! I saw nothing like it in two days at Churchill Downs, and I received many compliments."

Jennifer - Milwaukee, WI

Christina - Louisville, KY

Lisa - San Francisco, CA

"Thanks again for everything.  The hats were a big hit, and everyone loved them!!"

Henderson - Chicago, IL

Christina - Louisville, KY

Christina - Louisville, KY

"Hand crafted hats.  Owner of business makes the hats herself.  She uses the traditional wooden forms.  True craft and artistry. Meeting the owner and seeing her shop really gave me an appreciation for these hats and fascinators."

Christina - Louisville, KY

Christina - Louisville, KY

Christina - Louisville, KY

"This is one of the most unique shops in Louisville. If you are looking for an amazing handmade hat. You wouldn't find a better quality and unique hat anywhere. Jenny is simply an artist and makes Millinery look like art. The shop is fascinating and beautiful. Do yourself a favor and make a trip to Formé!"

Experience Testimonials

National Street Rod Association, Millinery Presentation and Fashion Show - Stockton, CA

National Street Rod Association, Millinery Presentation and Fashion Show - Stockton, CA

National Street Rod Association, Millinery Presentation and Fashion Show - Stockton, CA

"I wanted to drop you a note to thank you for your very enjoyable and informative presentation at the National Street Rod Association Ladies Tea.  I have received many complimentary comments on your program and how very much they enjoyed your creative talents come to life with the fashion show."

Louisville Convention Center, Millinery Presentation - Louisville, KY

National Street Rod Association, Millinery Presentation and Fashion Show - Stockton, CA

National Street Rod Association, Millinery Presentation and Fashion Show - Stockton, CA

"Thank you for all your help with the event…the ladies loved the hats! It was a pleasure meeting you and working together."

Woman's Club, Millinery Presentation and Fashion Show - Louisville, KY

National Street Rod Association, Millinery Presentation and Fashion Show - Stockton, CA

Woman's Club, Millinery Presentation and Fashion Show - Louisville, KY

"I want you to know how much we enjoyed your program today.  We have had a hat program every year at the Woman's Club but this was by far the best we have ever had.  You actually taught us something and the models were so awesome.  You and the health committee deserve major Kudos!!"

United Card Events from Chase, Virtual Hat Experience

Alliance Française, Millinery Presentation - Louisville, KY

Woman's Club, Millinery Presentation and Fashion Show - Louisville, KY

"Thank you so much for partnering with our team on the United Card Events from Chase Program. You offered such a memorable experience and the perfect evening of hat making for our Cardmembers. You were positive, knowledgeable and had a great energy and humor throughout the entire event. Your clear communication throughout the planning process was so crucial, and we are deeply grateful for your attention to detail." 

Alliance Française, Millinery Presentation - Louisville, KY

Alliance Française, Millinery Presentation - Louisville, KY

Alliance Française, Millinery Presentation - Louisville, KY

"Excellent & passionate presentation! Thank you for this experience—what a pleasure to meet you. Splendid, extraordinaire, passionnée, très bien présenté"

AMEX, Derby Experience - Louisville, KY

Alliance Française, Millinery Presentation - Louisville, KY

Alliance Française, Millinery Presentation - Louisville, KY

"We greatly appreciate you doing this for our Members. Your service is appreciated beyond words, and everyone truly loved the special attention you provided."

Experience Testimonials Continue...

Cincinnati Parks Foundation, Hat Experience - Cincinnati, OH

Cincinnati Parks Foundation, Hat Experience - Cincinnati, OH

Cincinnati Parks Foundation, Hat Experience - Cincinnati, OH

 "You are so sweet and such a pleasure to work with. Thank you so much for being our featured milliner this year. I could definitely see us calling on you again due to how great it was working with you. And your hats are to die for! "

Ben E. Keith Company, Hat Experience - Fort Worth, TX

Cincinnati Parks Foundation, Hat Experience - Cincinnati, OH

Cincinnati Parks Foundation, Hat Experience - Cincinnati, OH

"Thanks again for a great event. Our guests really enjoyed showing off their hats at the races on Saturday."

MWWPR, Derby Hat Experience - New York, NY

Cincinnati Parks Foundation, Hat Experience - Cincinnati, OH

3P Events, Derby Hat Experience - Grapevine, TX

"It was a pleasure to meet you finally. We all enjoyed your shop so much and our media are very excited to wear their new hats!"

3P Events, Derby Hat Experience - Grapevine, TX

3P Events, Derby Hat Experience - Grapevine, TX

3P Events, Derby Hat Experience - Grapevine, TX

"It was a real treat working with you!"

Perfect 10 - Wooster, OH

3P Events, Derby Hat Experience - Grapevine, TX

Amanda, Hat Experience - Louisville, KY

"Our hat making experience was the highlight of our visit to Louisville. We wore our hats out to dinner and delighted in the many comments and compliments we received. We will be enjoying our hats for many reunions to come."

Amanda, Hat Experience - Louisville, KY

3P Events, Derby Hat Experience - Grapevine, TX

Amanda, Hat Experience - Louisville, KY

"Jenny hosted a hat making experience for our group.  So much fun and everyone got a keepsake work of art.   Thank you so much!  Highly recommend! "

Drake Hotel, Hat Experience - Chicago, IL

Drake Hotel, Hat Experience - Chicago, IL

Drake Hotel, Hat Experience - Chicago, IL

You are great to work with!!!

Hat Making Workshop Testimonials

Stacey - Chicago, IL

Robbie - Durfort, France

Amelia - Louisville, KY

"Thank you again for the wonderful experiences making my own hats this weekend! I found the entire process so interesting, challenging, and fun! You're a wonderful - and patient - instructor, thank you again. I had an amazing time."

Amelia - Louisville, KY

Robbie - Durfort, France

Amelia - Louisville, KY

"The workshop was wonderful! I loved it. You are an amazing teacher and very patient! I look forward to attending more of your workshops in the future. Thank you so much."

Robbie - Durfort, France

Robbie - Durfort, France

Robbie - Durfort, France

"I'm back at work after my amazing French adventure. I'm loving my memories, they are indeed magical. Thank you so much Jenny for this life changing experience. I love and miss you all."

Yvonne - Charleston, SC

Christie - Baltimore, MD

Robbie - Durfort, France

"I had the great pleasure in taking the class she taught in Chicago and had a great time along with learning a few things. She is awesome and a pleasure to know."

Christie - Baltimore, MD

Christie - Baltimore, MD

Christie - Baltimore, MD

"I just wanted to tell you one more time how much Talia and I enjoyed your classes and getting to know you! We are both at work today dreaming about making hats and fascinators. Actually we are making a list of supplies we want to order. Again, thank you for everything. Once Talia and I have a chance we will contact you about future class opportunities."

Judy - LaPorte, IN

Christie - Baltimore, MD

Christie - Baltimore, MD

"Your class at Judith M's on fascinators so inspired me. Took an additional class there on buckram and am now into making cocktail hats. Thank you."


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Jenny Pfanenstiel named Featured Milliner 

of the 149th Kentucky Derby ®