Jenny Pfanenstiel named the Featured Milliner of the 146th Kentucky Derby®

1009 E. Main Street Louisville, KY 40206

Creating quality, handmade hats for all seasons and occasions.

Creating quality, handmade hats for all seasons and occasions.

Creating quality, handmade hats for all seasons and occasions.Creating quality, handmade hats for all seasons and occasions.

Hat Experiences with Master Milliner, Jenny Pfanenstiel


Corporate Hat Experience

Are you attending the Derby, going on a Safari, or Luxury Ski Adventure?  Are you looking for a Kentucky experience for a large group and would like custom hats?  Why not collaborate with the Featured Milliner of the 146th Kentucky Derby®, Jenny Pfanenstiel.  She can work through your event planner, or directly with your attendees to create a custom hat experience like no other.  Options can include: Custom hat shapes and styles, custom hat colors to coordinate with a specific outfit for an event, or company colors.  Painting by local illustrator of each custom hat for each individual.  Custom bow ties and/or pocket squares for the gentlemen.  Hat "Reveal Celebration" for the attendees at your location, or the Formé Millinery Hat Shop.

Due to the planning and the time involved in making each hat, we suggest contacting us during the beginning stages of planning your event.  This will allow the appropriate time to create a memorable hat experience for all attendees.    

Hat Shop Tour

Minutes from downtown Louisville, is the Formé Millinery Hat Shop.  Join us for a private tour and meet Master Milliner and the Featured Milliner of the 146th Kentucky Derby, Jenny Pfanenstiel.  Tour her hat shop and personal work space where she creates the hats.  You will understand the uses of the different hat blocks, some dating back 100 years, and see up close the raw materials and vintage machines she uses.  She will demonstrate creating a sculptural hat on her braid machine from the 1800's (something she is known for throughout the world).

Each person will leave with a signed copy of her book, "The Making of a Milliner".

Tour lasts about an hour.

Speed Hat Making Workshop

Hat Making Educational Program and Hat Decorating Workshop “Speed Hatting”


Are you a part of a convention or group coming to town and are looking for a true Kentucky experience?  How about a fun "Speed Hat Making Workshop"!  We can accommodate any size group and time frame. 


This experience can take place at her Hat Shop, or your hotel, or meeting place. You will be able to see up close raw materials and vintage machines and items she uses to create her creations. You will understand the uses of the different hat blocks, some dating back 100 years and be able see them up close. Each attendee will be provided with a hat already blocked and ready to go for decorating. Jenny will demonstrate how to manipulate different embellishing materials to be used to complete your hat.  This will include feathers, flowers, crinoline, ribbon, etc. 

Each person will walk away with a hat they decorated.  

Custom Hat Experience

Are you interested in having a custom hat made just for you, by Master Milliner Jenny Pfanenstiel?  Do you want to surprise someone special with a custom hat, or custom hat experience?  

Everyone should enjoy the experience of having a custom hat made just for them.  Jenny creates many custom hats for her women and gentlemen clients for all occasions and seasons.  

Each person will work one-on-one with Jenny to create a unique, custom hat made just for them.  Start by having your head measured so the hat fits you perfectly.  You will try on different shapes and styles to find the right shape for you.  Then, pick out the material that you want whether that is straw, wool, or something more unconventional.  From there, we will talk about colors and embellishments.  After a few weeks time, you have a completed hat that fits you perfectly in a custom shape and style.     

Jenny truly enjoys the art of Millinery and hopes that each person enjoys their hat as much as she did making it.  Each hat is created with special attention and love and comes in a Formé Millinery hat box.

*NOTE*  Jenny has clients all over the world, therefore, this custom process can also be done via email and phone.  The client can then pick up the hat when they come to Louisville, KY, or it can be shipped to them.

Millinery Presentation with Optional Fashion Show

Jenny will bring the hat experience to you, whether that is to your hotel meeting room, company headquarters, or experience site. She will discuss how she got started in the hat business, the different millinery materials and vintage machines she uses, and her hat blocks (some dating back 100 years).  Jenny will talk about the relationship of hats and the Derby and the proper way of wearing different types of hats.  She will bring onsite the raw materials, hat blocks, and hats for attendees to be able to see up close.     

Presentation is approximately 30-40 minutes. Can customize content discussed.  Power Point available.  Optional: Fashion Show of hats. 

Please contact us at for further information and to receive a quote.

We look forward to creating an unforgettable experience for you.

Experience Testimonials

National Street Rod Association, Millinery Presentation and Fashion Show - Stockton, CA

"I wanted to drop you a note to thank you for your very enjoyable and informative presentation at the National Street Rod Association Ladies Tea.  I have received many complimentary comments on your program and how very much they enjoyed your creative talents come to life with the fashion show."

Louisville Convention Center, Millinery Presentation - Louisville, KY

"Thank you for all your help with the event…the ladies loved the hats! It was a pleasure meeting you and working together."

Woman's Club, Millinery Presentation and Fashion Show - Louisville, KY

"I want you to know how much we enjoyed your program today.  We have had a hat program every year at the Woman's Club but this was by far the best we have ever had.  You actually taught us something and the models were so awesome.  You and the health committee deserve major Kudos!!"

Drake Hotel, Hat Fashion Show - Chicago, IL

"You are great to work with !!!!!!!"

Alliance Française, Millinery Presentation - Louisville, KY

"Excellent & passionate presentation! Thank you for this experience—what a pleasure to meet you. Splendid, extraordinaire, passionnée, très bien présenté"

AMEX, Derby Experience - Louisville, KY

"We greatly appreciate you doing this for our Members. Your service is appreciated beyond words, and everyone truly loved the special attention you provided." 

Experience Testimonials Continue...


"You are so sweet and such a pleasure to work with. Thank you so much for being our featured milliner this year. I could definitely see us calling on you again due to how great it was working with you. And your hats are to die for! " 


"Thanks again for a great event. Our guests really enjoyed showing off their hats at the races on Saturday." 


"It was a pleasure to meet you finally. We all enjoyed your shop so much and our media are very excited to wear their new hats!" 


 "It was a real treat working with you!"